Our Story

Ragga started with one simple idea: flavour should lead.

We created our original Cherry Tonic Wine because we felt the category was missing something — a smoother, more enjoyable drink with real flavour and real character. The response to Cherry gave us the confidence to keep building.

That led to Black Grape and Blue Raspberry — two bold flavour extensions that stay true to Ragga while giving each bottle its own identity.

We later brought the same mindset to rum with Ragga Overproof White Rum 63% ABV: high strength, full character and a remarkably smooth finish. In 2025, it won Gold at the London Spirits Competition, reinforcing what Ragga stands for — bold drinks that deliver on taste.

Today, Ragga is growing across retail, wholesale, events and culture, but the idea remains the same:

Bold flavour. Smooth finish. Unmistakably Ragga.

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Let The Good Times Roll..